Privacy Policy
Last updated: 28 November 2025
1. Introduction
At Aldenham Doggy Day Care, we are committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our services.
2. Information We Collect
2.1 Personal Information:
- Name, email address, phone number, and postal address
- Emergency contact information
- Payment information (processed securely through Stripe)
2.2 Dog Information:
- Dog's name, breed, age, weight, and medical conditions
- Vaccination records and veterinary information
- Behavioral notes and dietary requirements
2.3 Usage Information:
- Booking history and attendance records
- Check-in and check-out times
- Staff notes and incident reports
2.4 Technical Information:
- IP address, browser type, and device information
- Cookies and usage analytics
3. How We Use Your Information
We use your information to:
- Provide and manage our doggy daycare services
- Process bookings and subscription payments
- Communicate with you about your bookings and our services
- Maintain health and safety records for your dog
- Send you updates, photos, and reports about your dog's day
- Contact you in case of emergencies
- Improve our services and customer experience
- Comply with legal obligations and maintain business records
- Send marketing communications (with your consent)
4. Legal Basis for Processing
Under UK GDPR, we process your data based on:
- Contract Performance: To provide our services and fulfill our contractual obligations
- Legitimate Interests: To operate our business, improve services, and maintain safety
- Legal Obligation: To comply with legal and regulatory requirements
- Consent: For marketing communications and photography (which you can withdraw at any time)
5. Data Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Veterinary Services: In case of medical emergencies
- Payment Processors: Stripe for secure payment processing
- Service Providers: Trusted third parties who help us operate our business (e.g., email services, hosting providers)
- Legal Authorities: When required by law or to protect our rights
All third parties are contractually obligated to keep your information secure and confidential.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Secure encrypted connections (SSL/TLS)
- Password-protected user accounts
- Secure database storage with Supabase
- Regular security audits and updates
- Staff training on data protection
- Access controls limiting who can view your data
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
- Active Accounts: While you remain a customer and for 12 months after your last booking
- Financial Records: 7 years (as required by UK tax law)
- Health Records: 3 years after last attendance
- Marketing Consent: Until you withdraw consent
8. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete information
- Erasure: Request deletion of your data (subject to legal requirements)
- Restriction: Limit how we process your data
- Portability: Receive your data in a portable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent for marketing or photography at any time
- Complain: Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us at admin@aldenhamdoggydaycare.com
9. Cookies and Analytics
Our website uses cookies to improve your experience and analyze site usage. Cookies are small text files stored on your device. You can control cookies through your browser settings, though some features may not work if cookies are disabled.
10. Photography and Media
We may take photos and videos of your dog during daycare for social media, marketing, and daily updates. If you do not wish your dog to be photographed or featured in marketing materials, please notify us in writing. You can withdraw this consent at any time.
11. Children's Privacy
Our services are intended for adults (18+). We do not knowingly collect personal information from children under 18.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated "Last Updated" date. We encourage you to review this policy periodically.
13. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Email: admin@aldenhamdoggydaycare.com
Business Name: Aldenham Doggy Day Care
14. Complaints
If you're not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113
Your privacy matters to us.
We are committed to protecting your personal information and respecting your rights under UK GDPR and data protection laws.